At Black Travel Maine, our mission is to celebrate the beauty, culture, and heritage of Maine by creating inclusive travel experiences that reflect the diversity of our world. Nestled on the northeastern coast of the United States, Maine is more than a destination — it’s an opportunity to explore untold stories, build community, and discover the soul of a state rich in history and natural wonder.
From the rugged coastline and iconic lighthouses to Black history walking tours and community-led events, we showcase Maine through a new lens — one that honors the past, uplifts the present, and inspires the future.
Black Travel Maine (BTM) curates cultural travel experiences that showcase the beauty, history, and hospitality of Maine, specifically, but not exclusively, for Black and multiethnic travelers.
We amplify untold stories, drive economic impact, and reshape the narrative of who travels to and thrives in Maine, making every visitor feel seen, welcomed, and inspired.
Walking tours & weekend getaways exploring untold history.
Large-scale community events and influencer campaigns.
Choose from several thoughtfully selected partner hotels that reflect Portland’s charm and hospitality. Each property is committed to exceptional service and a warm, inclusive guest experience.
A boutique luxury hotel offering wellness-focused amenities and modern comfort.
Stylish, centrally located accommodations on the Waterfront with sweeping harbor views.
A beautifully restored historic mansion in the West End, offering timeless design.
Lisa Jones is a nationally recognized travel entrepreneur, cultural tourism strategist, and founder of Black Travel Maine. With over 20 years of corporate digital marketing and global event planning experience, Lisa is known for her visionary leadership and commitment to building inclusive, community-driven travel experiences.
A pioneer in “tribe travel” and experiential tourism, Lisa launched Worldwide Group Travel & Events in 2006, a proprietary platform that has powered custom travel solutions across the globe—outperforming major platforms like Expedia in managing complex itineraries. She also founded Jamaica Fit Trip, a wellness retreat series featured on Fox 5 Good Day New York.
As the force behind Black Travel Maine, she is reimagining the state's tourism landscape by welcoming diverse travelers and spotlighting Black history. Beyond tourism, Lisa is a passionate advocate who has lobbied on Capitol Hill to champion policies supporting small business growth in underserved markets.
"With every initiative, I remain dedicated to making travel not just accessible but empowering—helping people explore new places while seeing themselves reflected in the journey."
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Have questions? We'd love to hear from you.
