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At Black Travel Maine, our mission is to celebrate the beauty, culture, and heritage of Maine by creating inclusive travel experiences that reflect the diversity of our world. Nestled on the northeastern coast of the United States, Maine is more than a destination — it’s an opportunity to explore untold stories, build community, and discover the soul of a state rich in history and natural wonder.
From the rugged coastline and iconic lighthouses to the Black history walking tours and community-led events, we showcase Maine through a new lens — one that honors the past, uplifts the present, and inspires the future.
We are here to ensure every traveler feels seen, welcomed, and connected — because tourism should be more than leisure. It should be transformational.
We don’t just invite you to visit Maine.
We invite you to belong here.
Black Travel Maine (BTM) curates cultural travel experiences that showcase the beauty, history, and hospitality of Maine, specifically, but not exclusively, for Black and multiethnic travelers. From walking tours and weekend getaways to large-scale events and influencer campaigns, we create opportunities for underrepresented communities to explore Maine through an inclusive and authentic lens.
We amplify untold stories, drive economic impact, and reshape the narrative of who travels to and thrives in Maine, making every visitor feel seen, welcomed, and inspired.
Choose from several thoughtfully selected partner hotels that reflect Portland’s charm and hospitality:
The Longfellow Hotel – A boutique luxury hotel offering wellness-focused amenities and modern comfort.
The Canopy by Hilton Portland Waterfront – Stylish, centrally located accommodations with sweeping harbor views and easy access to all downtown attractions.
The Francis Boutique Hotel – A beautifully restored historic mansion turned intimate boutique hotel, located in Portland’s West End, offering personalized service and timeless design.
Each of these properties is committed to exceptional service and a warm, inclusive guest experience — perfect for travelers looking to unwind in style.
Lisa Jones is a nationally recognized travel entrepreneur, cultural tourism strategist, and founder of Black Travel Maine and Worldwide Group Travel & Events. With over 20 years of corporate digital marketing and global event planning experience, Lisa is known for her visionary leadership and commitment to building inclusive, community-driven travel experiences.
In 2006, she launched Worldwide Group Travel & Events, a proprietary booking and event management platform created to serve the long-overlooked group travel market. Her innovative technology has powered custom travel solutions for groups across the globe — including Poland and Brazil — outperforming major platforms like Expedia and Kayak when it comes to managing complex, large-scale itineraries.
A pioneer in “tribe travel” and experiential tourism, Lisa also founded Jamaica Fit Trip, a destination wellness retreat series that’s been featured twice on Fox 5 Good Day New York. Her work has appeared in Black Enterprise Magazine, Contemporary Bride Magazine, and Style Me Pretty, and she has also been profiled in Essence Magazine Online, TravelPulse Magazine — one of the world’s leading travel publications — the Portland Press Herald, and News Center Maine.
Lisa’s expertise spans luxury destination weddings, cultural heritage tours, and high-impact influencer campaigns. As the force behind Black Travel Maine, she is helping reimagine Maine’s tourism landscape by welcoming diverse travelers, spotlighting Black history, and generating measurable economic impact across the state.
Beyond tourism, Lisa is a passionate advocate for small businesses. She lobbied on Capitol Hill in both 2017 and 2018, championing policies to support small business growth and digital innovation in underserved markets.
With every initiative, Lisa Jones remains dedicated to making travel not just accessible but empowering, helping people explore new places while seeing themselves reflected in the journey.
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