Why It Matters

Stories That Shape Culture. Voices That Build Community.
Travel That Creates Meaning.

Listen

Not Just a Radio Show.
A Movement in Storytelling.

Launching in the first quarter of 2026, Why It Matters is a powerful monthly radio show and digital storytelling platform created by Black Travel Maine (BTM). We exist to elevate untold stories, unsung heroes, cultural history, and the people shaping Maine’s present and future.

Reclaiming Narratives

For generations, important stories have gone untold. We are here to ensure history and lived experience are honored and documented.

Amplifying Voices

Spotlighting lesser-known Black history, community leadership, and the resilience that sustained communities for generations.

National Spotlight

Positioning Maine as a premier destination for purpose-driven travel, rich culture, and inclusive adventure.

Monthly Broadcast

What You’ll Hear

Each episode brings together historians, educators, and leaders to explore critical themes:

Hidden History & Legacy The ancestry and migration stories that brought Black Americans to Maine.
Tourism & Culture The role of storytelling and economic development in shaping inclusive destinations.
Resilience & Brilliance Honoring foundational families who built institutions, fueled progress, and created opportunity.

Where We Begin

Our first episodes honor the original visionaries behind Maine’s Freedom Trail. Who were the people behind this work? What was their vision? We honor their legacy — and build forward.

Who We Interview:

Historians Elders Entrepreneurs Creatives Descendants

Our Mission

When we understand history,
we build Empathy.

When we tell stories,
we build Community.

When we travel with intention,
we create Impact.

Join the Movement

Whether you are a lifelong Mainer, a visitor discovering Maine for the first time, a cultural explorer, or an outdoor adventure seeker — this show invites you to listen deeper, travel smarter, and connect more meaningfully.

Sponsor the Story

Help us preserve critical history and amplify underrepresented voices.

Contact to Sponsor

Support sustained long-term storytelling.